Chapter 2

Will another discount save an abandoned cart?

Giảm giá thêm có cứu được giỏ hàng bị bỏ dở?

The chapter's question

Out of ten people who click, how many reach checkout, and at which step do they drop?

Big idea

People leave at a specific step, and that step can be measured.

In this chapter

  1. Part 2.1

    Counting Each Step

    Of ten people who click, how many reach checkout?

  2. Part 2.2

    The Biggest Drop

    At which step do people leave?

  3. Part 2.3

    How Mobile Differs

    How far apart are the rates on phone and on desktop?

  4. Part 2.4

    Three Questions to Answer

    Size, delivery time, returns, does my page state them clearly yet?

The reading for this chapter is inside Conan School

This chapter has 4 readings, with case stories and exercises. Chapter 1 of The Second Order is free to read right here.

Read in Conan School

Chapters of The Second Order

  1. 1.Am I growing, or just spending more?
  2. 2.Will another discount save an abandoned cart?
  3. 3.Is clearing stock at a loss worse than keeping it?
  4. 4.If platform fees rise again, where else can I sell?
  5. 5.Are returns a cost, or free product feedback?