Chapter 4

Is turning away paying customers ever smart?

Khách sai nhóm mang tiền tới, từ chối có điên không?

The chapter's question

A customer from the wrong group wants to buy; do I sell or decline?

Big idea

Turning away a customer with the right money but the wrong profile is the hardest decision of this stage.

In this chapter

  1. Part 4.1

    The Cost of a Wrong-Fit Customer

    Where are they pulling the product?

  2. Part 4.2

    When to Take It Anyway

    In which cases is saying yes reasonable?

  3. Part 4.3

    How to Decline

    In what words do I say no?

  4. Part 4.4

    Recording Them for Later

    Could this group be the next step instead?

The reading for this chapter is inside Conan School

This chapter has 4 readings, with case stories and exercises. Chapter 1 of Choosing a Narrow Group is free to read right here.

Read in Conan School

Chapters of Choosing a Narrow Group

  1. 1.Why is "anyone could be my customer" a problem?
  2. 2.Why is selling to fewer people easier?
  3. 3.Is the biggest group really the one to choose?
  4. 4.Is turning away paying customers ever smart?
  5. 5.Is expanding early ambition, or slow suicide?