Chapter 3

Is the biggest group really the one to choose?

Nhóm khách lớn nhất có phải nhóm nên chọn?

The chapter's question

Among the interested groups, which do I serve best?

Big idea

The right group is not the largest one, but the one you serve better than all their other options.

In this chapter

  1. Part 3.1

    Three Criteria

    Most in pain, easiest to reach, or most able to pay?

  2. Part 3.2

    The Group You Know Best

    In which group do I have an advantage of understanding?

  3. Part 3.3

    Big Enough to Live On

    Roughly how many people are in this group?

  4. Part 3.4

    Committing for Three Months

    How long do I commit to the experiment?

The reading for this chapter is inside Conan School

This chapter has 4 readings, with case stories and exercises. Chapter 1 of Choosing a Narrow Group is free to read right here.

Read in Conan School

Chapters of Choosing a Narrow Group

  1. 1.Why is "anyone could be my customer" a problem?
  2. 2.Why is selling to fewer people easier?
  3. 3.Is the biggest group really the one to choose?
  4. 4.Is turning away paying customers ever smart?
  5. 5.Is expanding early ambition, or slow suicide?