Chapter 5

Is expanding early ambition, or slow suicide?

Mở rộng sớm là tham vọng, hay tự sát?

The chapter's question

When am I allowed to serve a second group?

Big idea

Expanding too early kills more companies than staying narrow too long.

In this chapter

  1. Part 5.1

    Signs You've Won the First Group

    What shows I have served the first group well?

  2. Part 5.2

    The Closest Adjacent Group

    Which group shares the same problem?

  3. Part 5.3

    What Transfers

    The product, the way I sell, or the referral?

  4. Part 5.4

    Signs You Expanded Too Early

    Which number worsens first?

The reading for this chapter is inside Conan School

This chapter has 4 readings, with case stories and exercises. Chapter 1 of Choosing a Narrow Group is free to read right here.

Read in Conan School

Chapters of Choosing a Narrow Group

  1. 1.Why is "anyone could be my customer" a problem?
  2. 2.Why is selling to fewer people easier?
  3. 3.Is the biggest group really the one to choose?
  4. 4.Is turning away paying customers ever smart?
  5. 5.Is expanding early ambition, or slow suicide?