Chapter 5

Why would an old client send me anyone?

Khách cũ giới thiệu tôi, thật ra vì điều gì?

The chapter's question

Of my last ten clients, how many came through referrals, and what did the referrer get?

Big idea

Home-service trades grow almost only through referrals.

In this chapter

  1. Part 5.1

    Where the Last Ten Came From

    Of my last ten clients, how many came from a referral?

  2. Part 5.2

    Who Refers You

    Past clients, architects, or material suppliers?

  3. Part 5.3

    What They Get

    How do I thank someone who refers work to me?

  4. Part 5.4

    When to Ask

    How long after handover is the right moment to ask?

The reading for this chapter is inside Conan School

This chapter has 4 readings, with case stories and exercises. Chapter 1 of The Quote and the Truth is free to read right here.

Read in Conan School

Chapters of The Quote and the Truth

  1. 1.Am I quoting from experience, or flattering memory?
  2. 2.The client changed their mind, so why am I paying?
  3. 3.When the crew sits idle, who pays?
  4. 4.Does a warranty cost me, or sell for me?
  5. 5.Why would an old client send me anyone?