Chapter 5

Am I selling a bed, or a trip?

Tôi đang bán một cái giường, hay một chuyến đi?

The chapter's question

How much does one guest stay bring me, including services?

Big idea

This number tells you whether you are selling a bed or serving a trip.

In this chapter

  1. Part 5.1

    Room and Non-Room Revenue

    What is my rate?

  2. Part 5.2

    Which Guests Spend More

    Which group buys the most extras?

  3. Part 5.3

    Which Service Earns Most

    Measured in dong, which service is best?

  4. Part 5.4

    What to Stop Offering

    Which service takes effort and is barely used?

The reading for this chapter is inside Conan School

This chapter has 4 readings, with case stories and exercises. Chapter 1 of Beyond the Room Rate is free to read right here.

Read in Conan School

Chapters of Beyond the Room Rate

  1. 1.Is my guests' spending going next door?
  2. 2.Is free breakfast a gift, or a hidden loss?
  3. 3.What nearby experience would guests pay for that I ignore?
  4. 4.Is offering extras service, or just selling?
  5. 5.Am I selling a bed, or a trip?