Chapter 5

Is never raising prices really how I keep clients?

Không dám tăng giá có phải là đang giữ khách?

The chapter's question

When did I last raise prices, and on what basis?

Big idea

When prices never rise, supplies and wages quietly erode the profit.

In this chapter

  1. Part 5.1

    How Far Costs Have Drifted

    Since I last set prices, how much have supplies and wages risen in percentage terms?

  2. Part 5.2

    How Much Notice

    How many weeks of notice do I give my regulars?

  3. Part 5.3

    Across the Board or Selective

    Should I raise everything, or only certain groups of services?

  4. Part 5.4

    Measuring the Reaction

    After a price rise, which number tells me whether clients are leaving?

The reading for this chapter is inside Conan School

This chapter has 4 readings, with case stories and exercises. Chapter 1 of Selling the Course, Not the Session is free to read right here.

Read in Conan School

Chapters of Selling the Course, Not the Session

  1. 1.Are clients paying for an hour, or for the mirror?
  2. 2.When I discount a session, what am I actually cutting?
  3. 3.Does a package serve clients, or just my cash flow?
  4. 4.Can I offer a package without it feeling like pressure?
  5. 5.Is never raising prices really how I keep clients?