Chapter 3

Does a package serve clients, or just my cash flow?

Gói liệu trình giúp khách, hay chỉ giúp tiệm thu trước?

The chapter's question

What does my package solve that buying single sessions does not?

Big idea

A good package is one a client understands in thirty seconds and sees as cheaper when measured by results.

In this chapter

  1. Part 3.1

    How Many Sessions

    How many sessions does the result I promise actually take, according to my own salon's data?

  2. Part 3.2

    Discount or Add Value

    Is my package cheaper because of a discount, or because something else was added?

  3. Part 3.3

    Package Expiry

    Does the package have an expiry date, and whom does that date serve?

  4. Part 3.4

    Refunds and Transfers

    If a client changes their mind midway, what is my rule?

The reading for this chapter is inside Conan School

This chapter has 4 readings, with case stories and exercises. Chapter 1 of Selling the Course, Not the Session is free to read right here.

Read in Conan School

Chapters of Selling the Course, Not the Session

  1. 1.Are clients paying for an hour, or for the mirror?
  2. 2.When I discount a session, what am I actually cutting?
  3. 3.Does a package serve clients, or just my cash flow?
  4. 4.Can I offer a package without it feeling like pressure?
  5. 5.Is never raising prices really how I keep clients?