Chapter 5

The new layout feels busier, but does it sell more?

Đổi bố cục thấy đông hơn, nhưng có bán hơn không?

The chapter's question

How do I change the layout so I know whether it worked?

Big idea

Changing layout is an experiment, and an experiment needs numbers before and after.

In this chapter

  1. Part 5.1

    Change One Thing at a Time

    What one thing am I changing this time?

  2. Part 5.2

    The Number Before

    What do I measure in the two weeks before the change?

  3. Part 5.3

    Staff and the New Layout

    Do staff know why goods were moved?

  4. Part 5.4

    Keep or Revert

    After two weeks, which number makes me keep the new layout?

The reading for this chapter is inside Conan School

This chapter has 4 readings, with case stories and exercises. Chapter 1 of The First Three Metres is free to read right here.

Read in Conan School

Chapters of The First Three Metres

  1. 1.They walked in, so why didn't they see anything?
  2. 2.Does anyone actually walk the path I planned?
  3. 3.Is making shoppers walk further clever, or just annoying?
  4. 4.Is my best shelf spot selling what nobody wants?
  5. 5.The new layout feels busier, but does it sell more?