Chapter 4

Is my best shelf spot selling what nobody wants?

Chỗ đắt nhất kệ đang bán thứ không ai chọn?

The chapter's question

What are my shelf ends selling, and how much?

Big idea

Shelf ends get the most eyes, and they are often filled with goods nobody picks.

In this chapter

  1. Part 4.1

    Aisle Width

    Are my aisles wide enough for two people and a basket?

  2. Part 4.2

    What an End Cap Is

    How do goods on shelf ends sell differently from goods in the aisle?

  3. Part 4.3

    Who Decides End Caps

    Do I choose what goes on my shelf ends, or does the distributor?

  4. Part 4.4

    Changing End Caps Weekly

    How often do I change what is on the shelf ends?

The reading for this chapter is inside Conan School

This chapter has 4 readings, with case stories and exercises. Chapter 1 of The First Three Metres is free to read right here.

Read in Conan School

Chapters of The First Three Metres

  1. 1.They walked in, so why didn't they see anything?
  2. 2.Does anyone actually walk the path I planned?
  3. 3.Is making shoppers walk further clever, or just annoying?
  4. 4.Is my best shelf spot selling what nobody wants?
  5. 5.The new layout feels busier, but does it sell more?