Chapter 2

Does anyone actually walk the path I planned?

Lối đi tôi vẽ, có ai đi theo không?

The chapter's question

Which path do my customers take from the door to the counter?

Big idea

Customers follow the easiest path, not the one the shop owner drew.

In this chapter

  1. Part 2.1

    Fifteen Minutes of Watching

    Which aisles do ten customers in a row walk through?

  2. Part 2.2

    The Aisle Nobody Enters

    Which aisle gets almost no footfall?

  3. Part 2.3

    Left or Right

    Which way do most customers turn after entering?

  4. Part 2.4

    Stopping Points

    Where do customers stop longest?

The reading for this chapter is inside Conan School

This chapter has 4 readings, with case stories and exercises. Chapter 1 of The First Three Metres is free to read right here.

Read in Conan School

Chapters of The First Three Metres

  1. 1.They walked in, so why didn't they see anything?
  2. 2.Does anyone actually walk the path I planned?
  3. 3.Is making shoppers walk further clever, or just annoying?
  4. 4.Is my best shelf spot selling what nobody wants?
  5. 5.The new layout feels busier, but does it sell more?