Chapter 3

Is making shoppers walk further clever, or just annoying?

Bắt khách đi xa hơn là khéo, hay là phiền?

The chapter's question

Are the items customers come in for at the front or the back of my shop?

Big idea

Put the items customers come for at the end of the aisle and they have to walk past everything else.

In this chapter

  1. Part 3.1

    Destination Items

    What item do customers usually come into my shop for?

  2. Part 3.2

    The Fridge at the Back

    Where is the cold drinks fridge, and why?

  3. Part 3.3

    The Cost of a Longer Walk

    Does making customers walk further annoy them?

  4. Part 3.4

    Rushed and Relaxed Shoppers

    How do these two kinds of customer need different paths?

The reading for this chapter is inside Conan School

This chapter has 4 readings, with case stories and exercises. Chapter 1 of The First Three Metres is free to read right here.

Read in Conan School

Chapters of The First Three Metres

  1. 1.They walked in, so why didn't they see anything?
  2. 2.Does anyone actually walk the path I planned?
  3. 3.Is making shoppers walk further clever, or just annoying?
  4. 4.Is my best shelf spot selling what nobody wants?
  5. 5.The new layout feels busier, but does it sell more?