Before You Open
Who this book is for
Chủ phòng gym, studio yoga, Pilates, phòng tập chức năng và dịch vụ chăm sóc sức khoẻ ở Việt Nam; quy mô từ một studio hai trăm mét tới hai cơ sở. Người đọc là NGƯỜI KINH DOANH một phòng tập, không phải huấn luyện viên đi tìm giáo án và không phải người tập.
Sound familiar?
- Signs the lease first, then works out how many members are needed to cover it.
- Buys equipment from the supplier's list rather than for the people they mean to serve.
- Doesn't count running costs after opening and runs out of money in month four.
- Picks the site for cheap rent without counting footfall or parking.
After reading, you can
Help a new owner cost the plan and find break-even before signing the lease.
Each chapter answers one question
Chapter 1: Is a gym for everyone a gym for no one?
Who trains at my place, and where are they training right now?
A gym that serves everyone gives nobody a reason to choose it.
Chapter 2: Can great coaches save the wrong location?
What evidence do I use to say this location is right?
A wrong location cannot be fixed with good equipment or great trainers.
Chapter 3: Do more machines really make a better gym?
For the expected number of members, how much equipment do I need?
Surplus equipment is dead capital on the floor, and it also takes up space that could earn money.
Chapter 4: Am I opening a gym, or placing a bet?
How many paying members do I need each month to cover costs?
The break-even membership number is the most important number before signing anything.
Chapter 5: Do new gyms die from no members, or no cash?
If the first six months miss the plan, can I survive?
Running out of capital in month four is a more common cause of failure than having no customers.