Chapter 5

Do new gyms die from no members, or no cash?

Phòng tập mới chết vì thiếu khách, hay vì hết tiền trước?

The chapter's question

If the first six months miss the plan, can I survive?

Big idea

Running out of capital in month four is a more common cause of failure than having no customers.

In this chapter

  1. Part 5.1

    Setup and Working Capital

    How much have I set aside for operating cash?

  2. Part 5.2

    Where the First Revenue Comes From

    How many members signed up before opening day?

  3. Part 5.3

    Opening Offers

    How does an opening offer affect the whole year's revenue?

  4. Part 5.4

    Your Stop Point

    Which number would tell me this plan is not working?

The reading for this chapter is inside Conan School

This chapter has 4 readings, with case stories and exercises. Chapter 1 of Before You Open is free to read right here.

Read in Conan School

Chapters of Before You Open

  1. 1.Is a gym for everyone a gym for no one?
  2. 2.Can great coaches save the wrong location?
  3. 3.Do more machines really make a better gym?
  4. 4.Am I opening a gym, or placing a bet?
  5. 5.Do new gyms die from no members, or no cash?