Your Own Marketing Career
Who this book is for
Người làm marketing ở Việt Nam, trong doanh nghiệp hoặc ở agency, từ người làm một mình cho công ty nhỏ tới người dẫn một đội năm bảy người. Người đọc là NGƯỜI LÀM NGHỀ, không phải chủ doanh nghiệp: họ chịu trách nhiệm về kết quả nhưng thường không giữ ngân sách.
Sound familiar?
- Keeps learning new tools without feeling better at anything.
- Has worked on many projects with no evidence of their own results.
- Doesn't know where their strength lies, having done a bit of everything.
- Wants to move but can't tell a clear story about their own career.
After reading, you can
Help a marketer choose durable skills and build evidence of their results.
Each chapter answers one question
Chapter 1: Which of my skills will still matter in five years?
Of what I know, what will still be useful in five years?
Tools expire fast; ways of thinking about buyers and numbers do not.
Chapter 2: Does my résumé list tasks, or results I changed?
How do I prove my results?
Anyone can describe what they did; few can point to a number they changed.
Chapter 3: Is a better title worth more than better learning?
What would my next workplace teach me that this one does not?
Where you work decides what you learn more than the job title on your contract.
Chapter 4: Do my boss and I agree on what good means?
Which number does my boss judge me by?
Most disappointment in the job comes from the two sides never stating what doing well means.
Chapter 5: Go deeper as a specialist, or wider as a manager?
Do I want to go deep or go broad, and how does that change my learning?
Marketing careers split into two branches earlier than people think: deep specialism or broad management.