Chapter 5

Go deeper as a specialist, or wider as a manager?

Đi sâu chuyên môn hay lên quản lý: mình hợp đường nào?

The chapter's question

Do I want to go deep or go broad, and how does that change my learning?

Big idea

Marketing careers split into two branches earlier than people think: deep specialism or broad management.

In this chapter

  1. Part 5.1

    Specialist or Manager

    How do these two paths differ day to day?

  2. Part 5.2

    Skills for Each Path

    What must I learn next for the path I chose?

  3. Part 5.3

    Going Independent

    What does going freelance or starting an agency require?

  4. Part 5.4

    An Annual Review of Your Own

    What do I sit down and ask myself each year?

The reading for this chapter is inside Conan School

This chapter has 4 readings, with case stories and exercises. Chapter 1 of Your Own Marketing Career is free to read right here.

Read in Conan School

Chapters of Your Own Marketing Career

  1. 1.Which of my skills will still matter in five years?
  2. 2.Does my résumé list tasks, or results I changed?
  3. 3.Is a better title worth more than better learning?
  4. 4.Do my boss and I agree on what good means?
  5. 5.Go deeper as a specialist, or wider as a manager?