The Second Branch
Who this book is for
Chủ trung tâm và quản lý học vụ ở Việt Nam, trung tâm tiếng Anh, luyện thi, kỹ năng, tin học, năng khiếu, cùng giáo viên tự mở lớp; quy mô từ hai phòng học tới ba cơ sở.
Sound familiar?
- Wants a second branch while the first still needs them there every day.
- How the centre runs lives in the owner's head, with nothing written to copy.
- Has nobody able to manage the new branch but is already viewing premises.
- Fears the new branch will take students from the old one, with no way to check.
After reading, you can
Help a centre owner decide on a second branch and prepare before signing a lease.
Each chapter answers one question
Chapter 1: If the first site needs me daily, why open another?
How many days in a row can the first branch run without me?
Opening a second branch while the first still needs you every day doubles the problems.
Chapter 2: Opening a second site: what copies over, what doesn't?
What makes the first branch work that I cannot carry over?
Curriculum and processes can be copied; local reputation and relationships with parents cannot.
Chapter 3: Can great teaching rescue the wrong location?
What evidence do I use to say this location is right?
For a centre, a wrong location cannot be fixed with good teaching.
Chapter 4: Does a new branch depend on location, or its manager?
What is my new branch manager allowed to decide?
Whether the second branch stands or falls depends largely on one person, and that person must be chosen before signing the lease.
Chapter 5: After opening the new branch, is the old one slipping?
How do I know both branches are teaching to the same result?
After opening, the hardest part is not the new branch but keeping the old one from slipping.