Chapter 5

How often can the menu change before the kitchen breaks?

Menu đổi bao lâu một lần thì bếp còn theo kịp?

The chapter's question

Do I revise the menu on a schedule or on a feeling?

Big idea

A menu that never changes drifts away from purchase prices; one that changes constantly never lets the kitchen settle.

In this chapter

  1. Part 5.1

    A Quarterly Read

    How often do I re-rank the menu by sales and margin?

  2. Part 5.2

    Seasonal Items

    Does my seasonal dish increase return visits, and measured how?

  3. Part 5.3

    Removing Safely

    If I drop this dish, which ingredient becomes a purchase for one dish only?

  4. Part 5.4

    Testing on a Chalkboard

    How long do I trial a new dish, and what threshold decides whether it stays?

The reading for this chapter is inside Conan School

This chapter has 4 readings, with case stories and exercises. Chapter 1 of A Menu That Sells is free to read right here.

Read in Conan School

Chapters of A Menu That Sells

  1. 1.Should a slow seller always come off the menu?
  2. 2.Does anyone actually read my menu?
  3. 3.Is my price set by cost, or by its neighbours?
  4. 4.Do bigger bills come from pricier dishes, or one question?
  5. 5.How often can the menu change before the kitchen breaks?