Chapter 5
How often can the menu change before the kitchen breaks?
Menu đổi bao lâu một lần thì bếp còn theo kịp?
The chapter's question
Do I revise the menu on a schedule or on a feeling?
Big idea
A menu that never changes drifts away from purchase prices; one that changes constantly never lets the kitchen settle.
In this chapter
Part 5.1
A Quarterly Read
How often do I re-rank the menu by sales and margin?
Part 5.2
Seasonal Items
Does my seasonal dish increase return visits, and measured how?
Part 5.3
Removing Safely
If I drop this dish, which ingredient becomes a purchase for one dish only?
Part 5.4
Testing on a Chalkboard
How long do I trial a new dish, and what threshold decides whether it stays?
The reading for this chapter is inside Conan School
This chapter has 4 readings, with case stories and exercises. Chapter 1 of A Menu That Sells is free to read right here.
Read in Conan School