Chapter 4

Do bigger bills come from pricier dishes, or one question?

Hoá đơn tăng nhờ món đắt, hay nhờ một câu mời?

The chapter's question

Are my customers offered anything extra, and who offers it?

Big idea

The bill grows when customers say one more word, not when they pick a more expensive dish.

In this chapter

  1. Part 4.1

    Highest-Margin Add-On

    Which add-on leaves the most margin per order?

  2. Part 4.2

    Do Combos Cost You

    Is my combo bundling to sell more, or discounting people who were already buying enough?

  3. Part 4.3

    Two Sizes or Three

    How much more complex does one extra size make the kitchen?

  4. Part 4.4

    The Line the Staff Say

    What do my staff say once the customer has finished ordering?

The reading for this chapter is inside Conan School

This chapter has 4 readings, with case stories and exercises. Chapter 1 of A Menu That Sells is free to read right here.

Read in Conan School

Chapters of A Menu That Sells

  1. 1.Should a slow seller always come off the menu?
  2. 2.Does anyone actually read my menu?
  3. 3.Is my price set by cost, or by its neighbours?
  4. 4.Do bigger bills come from pricier dishes, or one question?
  5. 5.How often can the menu change before the kitchen breaks?