Chapter 2

Copying a competitor's prices: whose costs am I covering?

Chép giá tiệm bên cạnh, tôi đang gánh chi phí của ai?

The chapter's question

For every hour it is open, how much does my salon cost even with no clients?

Big idea

Every decision about prices and schedules gets easier once you know what one chair hour costs.

In this chapter

  1. Part 2.1

    Monthly Fixed Costs

    What are my rent, utilities and software costs?

  2. Part 2.2

    Sellable Chair Hours

    How many sellable chair-hours does my salon have in a month?

  3. Part 2.3

    The Price Floor

    Given those costs, what is the floor price for my shortest service?

  4. Part 2.4

    Loss-Making Services

    Measured by chair-hour, which of my services is losing money?

The reading for this chapter is inside Conan School

This chapter has 4 readings, with case stories and exercises. Chapter 1 of Cash in the Drawer is free to read right here.

Read in Conan School

Chapters of Cash in the Drawer

  1. 1.How few numbers tell me if my salon is healthy?
  2. 2.Copying a competitor's prices: whose costs am I covering?
  3. 3.I preach client care, so why does payroll reward volume?
  4. 4.Is the salon profitable, or is the drawer just full?
  5. 5.Should I invest where it shows, or where it's stuck?