Chapter 5

Does leadership need more numbers, or fewer?

Ban giám đốc cần nhiều số hơn, hay ít hơn?

The chapter's question

How do I present retention metrics on one page?

Big idea

The leadership team needs trends and causes, not every number.

In this chapter

  1. Part 5.1

    One Chart

    Which chart says the most in one picture?

  2. Part 5.2

    Main Causes

    Which three churn reasons account for most of the money lost?

  3. Part 5.3

    What the Team Will Do

    What action do I propose for next quarter?

  4. Part 5.4

    When the Number Is Bad

    How do I report a bad number so I get help instead of blame?

The reading for this chapter is inside Conan School

This chapter has 4 readings, with case stories and exercises. Chapter 1 of The Money That Stays is free to read right here.

Read in Conan School

Chapters of The Money That Stays

  1. 1.Is retention a feeling, or is it money?
  2. 2.The software calculates it, so why should I?
  3. 3.Could a healthy retention rate hide customers leaving?
  4. 4.Is renewal forecasting science, or educated guessing?
  5. 5.Does leadership need more numbers, or fewer?