Chapter 5

Is my ad budget bringing clients, or just a habit?

Tiền quảng cáo mang về khách mới, hay chỉ là thói quen?

The chapter's question

How much did I spend on ads last month, and how many clients did it bring?

Big idea

Every advertising dollar must trace back to a countable number of new clients; otherwise it is just a habit.

In this chapter

  1. Part 5.1

    Where New Clients Come From

    Where did last month's new clients come from?

  2. Part 5.2

    Who a Discount Attracts

    Do people who came for a discount ever come back a second time?

  3. Part 5.3

    Local Partnerships

    Who in this neighbourhood already has the clients I could stand beside?

  4. Part 5.4

    The Cheapest Thing You Haven't Done

    What costs nothing and I still have not done?

The reading for this chapter is inside Conan School

This chapter has 4 readings, with case stories and exercises. Chapter 1 of The Salon People Recommend is free to read right here.

Read in Conan School

Chapters of The Salon People Recommend

  1. 1.Do clients describe my salon in one sentence, or ten?
  2. 2.Are my photos showing off the craft, or hiding it?
  3. 3.Is a bad review an insult, or an operations report?
  4. 4.Is my best marketing channel already sitting in the chair?
  5. 5.Is my ad budget bringing clients, or just a habit?