Chapter 2

Are my photos showing off the craft, or hiding it?

Ảnh của tiệm đang khoe tay nghề, hay đang giấu nó?

The chapter's question

Do the photos on my page show real craftsmanship?

Big idea

Clients choose a salon by its photos before they walk in, so bad photos hide good work.

In this chapter

  1. Part 2.1

    Three Things to Fix

    Are my lighting, angle and background held constant?

  2. Part 2.2

    Using Before-and-After Well

    Which before-and-after pairs am I allowed to post, and how must I ask?

  3. Part 2.3

    How Often to Post

    How many times a week should I post, and who does the posting?

  4. Part 2.4

    Whose Work Is Shown

    Do posted photos credit the stylist who did the work, and what does that create?

The reading for this chapter is inside Conan School

This chapter has 4 readings, with case stories and exercises. Chapter 1 of The Salon People Recommend is free to read right here.

Read in Conan School

Chapters of The Salon People Recommend

  1. 1.Do clients describe my salon in one sentence, or ten?
  2. 2.Are my photos showing off the craft, or hiding it?
  3. 3.Is a bad review an insult, or an operations report?
  4. 4.Is my best marketing channel already sitting in the chair?
  5. 5.Is my ad budget bringing clients, or just a habit?