Chapter 4

Is my best marketing channel already sitting in the chair?

Kênh tìm khách tốt nhất có đang ngồi sẵn trên ghế?

The chapter's question

How many of my new clients came because an existing client referred them?

Big idea

A salon's cheapest source of clients is the person sitting in the chair.

In this chapter

  1. Part 4.1

    Where New Clients Heard

    In what words do I ask a new client how they found us?

  2. Part 4.2

    Who Refers Most

    Who are my five biggest referrers?

  3. Part 4.3

    Thanking Without Cheapening

    How do I thank someone who refers a client?

  4. Part 4.4

    When Referral Schemes Backfire

    What changes once I start paying for referrals?

The reading for this chapter is inside Conan School

This chapter has 4 readings, with case stories and exercises. Chapter 1 of The Salon People Recommend is free to read right here.

Read in Conan School

Chapters of The Salon People Recommend

  1. 1.Do clients describe my salon in one sentence, or ten?
  2. 2.Are my photos showing off the craft, or hiding it?
  3. 3.Is a bad review an insult, or an operations report?
  4. 4.Is my best marketing channel already sitting in the chair?
  5. 5.Is my ad budget bringing clients, or just a habit?