The Seller Handbook: One Order, One Warehouse, One Customer

Sound familiar?

• Revenue grows while the bank balance doesn't.
• Stock, orders and customers live in three places that don't connect.
• Doesn't know which customers have bought a second time.
• Every month restarts from scratch because the last one left no numbers.

Each chapter answers one question

1. Chapter 1: So many orders, so why is there no money?

   How much money does one of my orders really leave me?

   Revenue is the easiest number to show off and the least meaningful. What is worth measuring is what remains after the order is delivered and the return window has closed.

2. Chapter 2: Is a full warehouse wealth, or a slow leak?

   How much of my capital sits in items that sell less than once a month?

   Stock that does not sell is not an asset. It is cash locked up, plus the rent for the space to lock it in.

3. Chapter 3: Do I own my customers, or just rent them?

   If my main channel locked my account tomorrow, what share of past customers could I still reach?

   Whoever keeps their customers can afford to pay more to acquire them, and so wins on every channel.

4. Chapter 4: How does a profitable seller still run out of cash?

   How many days does my cash leave before orders bring it back, and which week does the account hit bottom?

   Profit is booked when the order is delivered, but money goes out long before and comes back long after. Small sellers run out of cash before they run out of profit, so money must be watched week by week, not month by month.

5. Chapter 5: Why does every month feel like starting from zero?

   Which numbers does this month leave behind so that next month doesn't start from scratch?

   A month only helps the next one if it leaves behind a few numbers recorded the same way and readable by more than one person. The notebook is a weekly working rhythm, not a piece of software.