Chapter 2

Is weak enrolment bad luck, or a leaky step?

Tuyển sinh kém là do xui, hay do bước nào rơi?

The chapter's question

At which step am I losing interested people, and what does it cost to gain one student?

Big idea

Enrolment is not luck but a chain of countable steps, each with its own drop-off point.

In this chapter

  1. Part 2.1

    Where the leads disappear

    Across the five steps from leaving a number to paying, at which step do my leads drop off most?

  2. Part 2.2

    What one student is worth

    What does one student bring in over their whole time with me, and what am I paying to acquire one?

  3. Part 2.3

    The ones who leave after the trial class

    Why did the people who came to a trial class leave without paying, and do I follow up within 48 hours?

  4. Part 2.4

    Working back from the seats to fill

    How many new paying students do I need next term, and how many leads does that take?

The reading for this chapter is inside Conan School

This chapter has 4 readings, with case stories and exercises. Chapter 1 of The Learning Centre Operator Handbook is free to read right here.

Read in Conan School

Chapters of The Learning Centre Operator Handbook

  1. 1.Is my fullest class also my most profitable one?
  2. 2.Is weak enrolment bad luck, or a leaky step?
  3. 3.Did they leave unhappy, or with nowhere to go next?
  4. 4.Is the highest-paid teacher really the most expensive one?
  5. 5.Is tuition collected up front really my money yet?