Chapter 4

When the launch buzz fades, where are the results?

Hết ồn ào ngày đầu, kết quả nằm ở đâu?

The chapter's question

What is my plan for weeks two and three?

Big idea

First-day attention fades very fast, and most of the results come in the following weeks.

In this chapter

  1. Part 4.1

    Repeating Without Repeating

    From what other angle can I tell this story again?

  2. Part 4.2

    First User Stories

    Who has used it, and what do they say?

  3. Part 4.3

    Adjusting to Feedback

    What does the first feedback change in the message?

  4. Part 4.4

    When It Underperforms

    If the numbers come in below target, what do I do next?

The reading for this chapter is inside Conan School

This chapter has 4 readings, with case stories and exercises. Chapter 1 of Launching Something is free to read right here.

Read in Conan School

Chapters of Launching Something

  1. 1.Why launch, beyond simply announcing it?
  2. 2.Is launch day really the day that matters most?
  3. 3.Who keeps time when every team launches at once?
  4. 4.When the launch buzz fades, where are the results?
  5. 5.Will the next launch improve without honest notes?