Chapter 3

Who keeps time when every team launches at once?

Ai giữ nhịp khi mọi phòng cùng ra mắt một lúc?

The chapter's question

On the day, who does what, and at what time?

Big idea

Launch day is a day of coordination, not creativity.

In this chapter

  1. Part 3.1

    The Order of Announcements

    Which channel goes first, and which follows?

  2. Part 3.2

    Who Answers Questions

    When someone asks a question, who answers, and within what time?

  3. Part 3.3

    Watching the Numbers Live

    During the day, which metric do I watch?

  4. Part 3.4

    If Something Breaks

    If the product breaks on day one, what is my message?

The reading for this chapter is inside Conan School

This chapter has 4 readings, with case stories and exercises. Chapter 1 of Launching Something is free to read right here.

Read in Conan School

Chapters of Launching Something

  1. 1.Why launch, beyond simply announcing it?
  2. 2.Is launch day really the day that matters most?
  3. 3.Who keeps time when every team launches at once?
  4. 4.When the launch buzz fades, where are the results?
  5. 5.Will the next launch improve without honest notes?