Chapter 2

Is launch day really the day that matters most?

Ngày ra mắt có thật sự là ngày quan trọng nhất?

The chapter's question

Four weeks before launch, what must be finished?

Big idea

Most of what decides a launch's result is done weeks before launch day.

In this chapter

  1. Part 2.1

    The Warm List

    How many people do I have who are ready to hear this news?

  2. Part 2.2

    Sales and Support

    What do these two teams need to know, and how far in advance?

  3. Part 2.3

    Materials and Pages

    What must be ready before day one?

  4. Part 2.4

    If the Date Moves

    If the product slips a week, how does my plan change?

The reading for this chapter is inside Conan School

This chapter has 4 readings, with case stories and exercises. Chapter 1 of Launching Something is free to read right here.

Read in Conan School

Chapters of Launching Something

  1. 1.Why launch, beyond simply announcing it?
  2. 2.Is launch day really the day that matters most?
  3. 3.Who keeps time when every team launches at once?
  4. 4.When the launch buzz fades, where are the results?
  5. 5.Will the next launch improve without honest notes?