Chapter 2

If recipes can be copied, what really fills my shop?

Công thức chép được, vậy quán đông nhờ điều gì?

The chapter's question

What makes the first restaurant work that I cannot carry over?

Big idea

Recipes can be copied; the location and the people cannot.

In this chapter

  1. Part 2.1

    The Manual

    How much of the way my restaurant works has been written down?

  2. Part 2.2

    Recipes in Grams

    Are my recipes written in numbers or carried as feel?

  3. Part 2.3

    Will Suppliers Deliver There

    Do my current suppliers serve the new area?

  4. Part 2.4

    A Different Crowd

    Does the new area have the same kind of customers as my current place?

The reading for this chapter is inside Conan School

This chapter has 4 readings, with case stories and exercises. Chapter 1 of The Second Location is free to read right here.

Read in Conan School

Chapters of The Second Location

  1. 1.Will a second shop double sales, or double problems?
  2. 2.If recipes can be copied, what really fills my shop?
  3. 3.Can great food save the wrong location?
  4. 4.Should I find the site first, or the manager?
  5. 5.The new shop thrives, but is the old one slipping?