Chapter 3

Can great food save the wrong location?

Món ngon có cứu được một mặt bằng sai không?

The chapter's question

What evidence do I use to say this location is right?

Big idea

A wrong location cannot be fixed with good food.

In this chapter

  1. Part 3.1

    Counting Footfall

    How many times have I stood and counted people passing that door, and at what hours?

  2. Part 3.2

    Rent as a Share

    Against projected revenue, what share does the rent take?

  3. Part 3.3

    Does the Kitchen Fit

    How many square metres of kitchen does my current menu need?

  4. Part 3.4

    Dangerous Lease Terms

    Which clause in the lease leaves me no way out?

The reading for this chapter is inside Conan School

This chapter has 4 readings, with case stories and exercises. Chapter 1 of The Second Location is free to read right here.

Read in Conan School

Chapters of The Second Location

  1. 1.Will a second shop double sales, or double problems?
  2. 2.If recipes can be copied, what really fills my shop?
  3. 3.Can great food save the wrong location?
  4. 4.Should I find the site first, or the manager?
  5. 5.The new shop thrives, but is the old one slipping?