Chapter 2

Should I ever apologize for my price?

Giá cao có cần phải xin lỗi không?

The chapter's question

What sentence do I use to explain this price?

Big idea

If you cannot explain your price, every negotiation starts from a position of weakness.

In this chapter

  1. Part 2.1

    Price and Value

    Am I tying the price to the consequence number the customer calculated?

  2. Part 2.2

    Against a Cheaper Rival

    When the customer says the other side is cheaper, what do I say?

  3. Part 2.3

    Against Doing Nothing

    The biggest competitor is delay, how do I handle it?

  4. Part 2.4

    When You Are Genuinely Expensive

    When we genuinely are more expensive, how do I acknowledge it?

The reading for this chapter is inside Conan School

This chapter has 4 readings, with case stories and exercises. Chapter 1 of Talking About Price is free to read right here.

Read in Conan School

Chapters of Talking About Price

  1. 1.Is talking price early honest or self-defeating?
  2. 2.Should I ever apologize for my price?
  3. 3.Does discounting close deals, or teach haggling?
  4. 4.Is negotiating about winning, or about understanding?
  5. 5.Once my quote leaves, does it still speak for me?