Chapter 4

If nobody objects to it, does it help anyone?

Bài viết không ai phản đối có giúp được ai?

The chapter's question

Does my article say anything people in the field do not already know?

Big idea

Generic content is safe for everyone and useful to no one.

In this chapter

  1. Part 4.1

    Specifics Over Advice

    Does my piece contain any real number or real example?

  2. Part 4.2

    Where the Material Comes From

    Where in the company do I get the real details?

  3. Part 4.3

    Saying the Inconvenient Part

    Is there something true that I am avoiding saying?

  4. Part 4.4

    Who Approves It

    Is the approval process making the work better or blander?

The reading for this chapter is inside Conan School

This chapter has 4 readings, with case stories and exercises. Chapter 1 of Content That Does a Job is free to read right here.

Read in Conan School

Chapters of Content That Does a Job

  1. 1.What is this post actually for?
  2. 2.High views, but did the content do its job?
  3. 3.Post every day, or post less and better?
  4. 4.If nobody objects to it, does it help anyone?
  5. 5.What happens to content when inspiration runs out?