Chapter 2

High views, but did the content do its job?

Lượt xem cao, nhưng nội dung đã làm xong việc chưa?

The chapter's question

If this article succeeds, which number will change?

Big idea

Views measure attention; they do not measure whether the content did its job.

In this chapter

  1. Part 2.1

    Vanity and Useful Metrics

    Do the three metrics I report lead to any decision?

  2. Part 2.2

    Linking Content to Revenue

    How do I connect one piece to a real customer?

  3. Part 2.3

    How Long Content Lives

    How many months does my piece keep bringing people in?

  4. Part 2.4

    When You Can't Measure

    If content cannot be measured, should it be made at all?

The reading for this chapter is inside Conan School

This chapter has 4 readings, with case stories and exercises. Chapter 1 of Content That Does a Job is free to read right here.

Read in Conan School

Chapters of Content That Does a Job

  1. 1.What is this post actually for?
  2. 2.High views, but did the content do its job?
  3. 3.Post every day, or post less and better?
  4. 4.If nobody objects to it, does it help anyone?
  5. 5.What happens to content when inspiration runs out?