Chapter 4

Is building for one big client still building a product?

Chiều một khách lớn, có phải là đang làm sản phẩm?

The chapter's question

Is this one customer's request a need shared by many customers?

Big idea

Every customisation for one customer is a product branch you must maintain forever.

In this chapter

  1. Part 4.1

    Finding the Common Need

    How many other customers have exactly this problem?

  2. Part 4.2

    Configuration Over Customisation

    Can it be solved with a setting instead of a custom version?

  3. Part 4.3

    The Price of Yes

    If we agree to this customisation, how long must the team maintain it?

  4. Part 4.4

    Saying No to a Big Client

    How do I decline a large customer's request while keeping the relationship?

The reading for this chapter is inside Conan School

This chapter has 4 readings, with case stories and exercises. Chapter 1 of The Buyer Is Not the User is free to read right here.

Read in Conan School

Chapters of The Buyer Is Not the User

  1. 1.Is the customer one person or a whole department?
  2. 2.Is the person who signs the person who uses it?
  3. 3.Do features that sell also make customers stay?
  4. 4.Is building for one big client still building a product?
  5. 5.Do customers leave in the last month, or day one?