Chapter 2

Is the person who signs the person who uses it?

Người ký hợp đồng có phải người dùng sản phẩm?

The chapter's question

How can I talk with real users when the contract is in someone else's hands?

Big idea

Daily users are rarely asked, because the buyer stands in between.

In this chapter

  1. Part 2.1

    Asking Permission Properly

    How do I ask to meet users so the buyer does not feel bypassed?

  2. Part 2.2

    Usage by Role

    Which roles in the customer use the product most and least?

  3. Part 2.3

    Training as Research

    Which questions repeat in training sessions?

  4. Part 2.4

    Feedback Filtered by Sales

    How much has a request from sales changed meaning by the time it reaches me?

The reading for this chapter is inside Conan School

This chapter has 4 readings, with case stories and exercises. Chapter 1 of The Buyer Is Not the User is free to read right here.

Read in Conan School

Chapters of The Buyer Is Not the User

  1. 1.Is the customer one person or a whole department?
  2. 2.Is the person who signs the person who uses it?
  3. 3.Do features that sell also make customers stay?
  4. 4.Is building for one big client still building a product?
  5. 5.Do customers leave in the last month, or day one?