Chapter 5

Does my own product escape competition, or add risk?

Làm hàng riêng là thoát cạnh tranh, hay ôm thêm rủi ro?

The chapter's question

Should I make my own design, and where do I start?

Big idea

Anyone can sell off-the-shelf goods; making your own trades inventory risk for something nobody can copy straight away.

In this chapter

  1. Part 5.1

    Small Changes First

    Is changing the packaging or one detail enough to make a difference?

  2. Part 5.2

    Tooling and Sample Costs

    What does a custom design cost before I sell the first unit?

  3. Part 5.3

    How Big the First Run

    How many units should the first production run be?

  4. Part 5.4

    Protecting Your Design

    If someone copies my design, what can I actually do?

The reading for this chapter is inside Conan School

This chapter has 4 readings, with case stories and exercises. Chapter 1 of The People Who Supply You is free to read right here.

Read in Conan School

Chapters of The People Who Supply You

  1. 1.Am I buying at the source, or paying middlemen?
  2. 2.Is skipping samples really saving money?
  3. 3.Does hard haggling actually get a better price?
  4. 4.What if peak-season stock arrives three weeks late?
  5. 5.Does my own product escape competition, or add risk?