Chapter 5

Does wholesale feed the bakery, or just warm ovens?

Đơn sỉ đang nuôi tiệm, hay chỉ giữ lò khỏi trống?

The chapter's question

Are my wholesale orders profitable, or just keeping the oven from sitting empty?

Big idea

Wholesale orders smooth output but eat into margin; two channels sharing one oven carry two different expectations.

In this chapter

  1. Part 5.1

    Pricing Wholesale

    Is my wholesale price built from cost, or from retail minus a discount?

  2. Part 5.2

    Capacity Taken by Wholesale

    What share of my oven capacity do wholesale orders take?

  3. Part 5.3

    Losing One Wholesale Client

    What share of revenue is my largest wholesale customer?

  4. Part 5.4

    One Standard, Two Channels

    Do wholesale goods and shop goods meet the same standard?

The reading for this chapter is inside Conan School

This chapter has 4 readings, with case stories and exercises. Chapter 1 of The Last Batch is free to read right here.

Read in Conan School

Chapters of The Last Batch

  1. 1.Should this morning's bake follow yesterday, or my gut?
  2. 2.What is leftover bread telling me about my morning guess?
  3. 3.Is selling out by four a win or a loss?
  4. 4.Should my people follow the oven, or the customers?
  5. 5.Does wholesale feed the bakery, or just warm ovens?