Chapter 5

Does sales want to hear how their deals turned out?

Đội bán có muốn nghe khách họ ký ra sao không?

The chapter's question

What does the sales team hear from me about the customers they signed?

Big idea

Sales only sells more accurately when it knows how the customers it signed turned out.

In this chapter

  1. Part 5.1

    Regular Feedback

    How often do I update the sales team on the customers they signed?

  2. Part 5.2

    Poor-Fit Customers

    What kind of customer almost certainly leaves after signing?

  3. Part 5.3

    Common Overpromises

    Which promise is made repeatedly and causes trouble?

  4. Part 5.4

    Shared Incentives

    Which target makes both teams care about the customer after signing?

The reading for this chapter is inside Conan School

This chapter has 4 readings, with case stories and exercises. Chapter 1 of The Salesperson's Promise is free to read right here.

Read in Conan School

Chapters of The Salesperson's Promise

  1. 1.Who pays for the salesperson's promise?
  2. 2.Does a longer handoff form tell me more?
  3. 3.The deal is signed, so why keep sales around?
  4. 4.Will admitting a product limit cost me the customer?
  5. 5.Does sales want to hear how their deals turned out?