Chapter 4

Could our best advocate be the first to leave?

Khách giới thiệu tốt nhất có thể rời đi đầu tiên?

The chapter's question

How do I protect referring customers from being pestered?

Big idea

A customer called too often stops saying yes, and sometimes stops renewing.

In this chapter

  1. Part 4.1

    Counting Requests

    How many times has each customer been asked this year?

  2. Part 4.2

    A Single Coordinator

    Who holds the right to ask customers for referrals?

  3. Part 4.3

    Thanking Properly

    How do I thank customers in proportion to what they did?

  4. Part 4.4

    Rotation

    How do I avoid one or two customers carrying all of it?

The reading for this chapter is inside Conan School

This chapter has 4 readings, with case stories and exercises. Chapter 1 of When Customers Tell the Story is free to read right here.

Read in Conan School

Chapters of When Customers Tell the Story

  1. 1.Will a satisfied customer actually speak up for us?
  2. 2.When does asking for a referral stop feeling awkward?
  3. 3.Should a customer story include the hard parts?
  4. 4.Could our best advocate be the first to leave?
  5. 5.Is it risky to let customers talk to each other?