Chapter 2

When does asking for a referral stop feeling awkward?

Mời khách giới thiệu lúc nào thì không bị từ chối?

The chapter's question

When do I ask a customer for a referral?

Big idea

A request made right after a good result is far more likely to get a yes.

In this chapter

  1. Part 2.1

    The Success Moment

    Which events on the customer's side are a good moment to ask?

  2. Part 2.2

    The Ask

    How do I phrase the invitation so the customer can easily decline?

  3. Part 2.3

    A Small First Ask

    What is the smallest thing a customer could do?

  4. Part 2.4

    When They Decline

    How do I respond so the relationship is not damaged?

The reading for this chapter is inside Conan School

This chapter has 4 readings, with case stories and exercises. Chapter 1 of When Customers Tell the Story is free to read right here.

Read in Conan School

Chapters of When Customers Tell the Story

  1. 1.Will a satisfied customer actually speak up for us?
  2. 2.When does asking for a referral stop feeling awkward?
  3. 3.Should a customer story include the hard parts?
  4. 4.Could our best advocate be the first to leave?
  5. 5.Is it risky to let customers talk to each other?