Chapter 4

New customers are great, but am I making money?

Có khách mới là tốt, nhưng tôi có lời không?

The chapter's question

Through this channel, what does one new customer cost me?

Big idea

A channel only works when the cost of a customer is less than what that customer brings.

In this chapter

  1. Part 4.1

    Counting Your Own Hours

    Are my own hours counted in?

  2. Part 4.2

    What a Customer Is Worth

    Over six months, how much do they bring in?

  3. Part 4.3

    Comparing the Two

    Is this channel durable or not?

  4. Part 4.4

    When It Gets More Expensive

    Which way is my cost per customer heading?

The reading for this chapter is inside Conan School

This chapter has 4 readings, with case stories and exercises. Chapter 1 of Your First Channel is free to read right here.

Read in Conan School

Chapters of Your First Channel

  1. 1.If every customer is a friend, is that a channel?
  2. 2.Why is trying ten channels slower than one?
  3. 3.Did the channel fail, or did I quit too soon?
  4. 4.New customers are great, but am I making money?
  5. 5.Is adding a second channel growth, or escape?