Chapter 2

Why is trying ten channels slower than one?

Thử mười kênh cùng lúc, sao lại chậm hơn?

The chapter's question

Which channel fits where my customers already are?

Big idea

Trying ten channels half-heartedly gives ten meaningless results; trying one properly gives an answer.

In this chapter

  1. Part 2.1

    Where Your Group Gathers

    Where does my narrow group gather?

  2. Part 2.2

    Channels That Fit the Product

    Which channels do my price and product complexity rule out?

  3. Part 2.3

    How Long to Give It

    How many weeks do I give this channel?

  4. Part 2.4

    The Threshold

    What result makes me keep it, and what makes me drop it?

The reading for this chapter is inside Conan School

This chapter has 4 readings, with case stories and exercises. Chapter 1 of Your First Channel is free to read right here.

Read in Conan School

Chapters of Your First Channel

  1. 1.If every customer is a friend, is that a channel?
  2. 2.Why is trying ten channels slower than one?
  3. 3.Did the channel fail, or did I quit too soon?
  4. 4.New customers are great, but am I making money?
  5. 5.Is adding a second channel growth, or escape?