Chapter 5

Is never raising prices really keeping members?

Không tăng giá có thật là đang giữ khách không?

The chapter's question

When did I last raise prices, and on what basis?

Big idea

When prices never rise, quality falls by itself, because trainer pay and rent do not stand still.

In this chapter

  1. Part 5.1

    How Far Costs Have Drifted

    Since I last set prices, how much have costs risen?

  2. Part 5.2

    Grandfathering Existing Members

    Do current members keep the old price, and until when?

  3. Part 5.3

    How Much Notice

    How many weeks of notice do I give, and through which channel?

  4. Part 5.4

    Measuring the Reaction

    After the rise, which number tells me who left?

The reading for this chapter is inside Conan School

This chapter has 4 readings, with case stories and exercises. Chapter 1 of Memberships is free to read right here.

Read in Conan School

Chapters of Memberships

  1. 1.More packages, or more reasons not to buy?
  2. 2.Do annual plans keep members, or just their money?
  3. 3.Is bending the rules kindness, or a trap?
  4. 4.Where do January's crowds go by March?
  5. 5.Is never raising prices really keeping members?