Chapter 4

Where do January's crowds go by March?

Đám đông tháng một đi đâu hết vào tháng ba?

The chapter's question

What kind of members is my current promotion attracting?

Big idea

New Year promotions bring a crowd that vanishes by March, and you pay for it all year.

In this chapter

  1. Part 4.1

    Members Who Come for Price

    Do they stay longer or shorter than members paying full price?

  2. Part 4.2

    Referral and Family Offers

    Which offer brings in people who stay?

  3. Part 4.3

    January and the Rest of the Year

    How seasonal is my revenue?

  4. Part 4.4

    If You Stop Discounting

    If I do not discount, what do I add instead?

The reading for this chapter is inside Conan School

This chapter has 4 readings, with case stories and exercises. Chapter 1 of Memberships is free to read right here.

Read in Conan School

Chapters of Memberships

  1. 1.More packages, or more reasons not to buy?
  2. 2.Do annual plans keep members, or just their money?
  3. 3.Is bending the rules kindness, or a trap?
  4. 4.Where do January's crowds go by March?
  5. 5.Is never raising prices really keeping members?