Chapter 4

Do travelers really only come once?

Khách du lịch chỉ đến một lần, thật vậy sao?

The chapter's question

Do I give anyone a reason to come back a second time?

Big idea

Returning guests are cheaper than new ones, even in an industry where everyone assumes guests come only once.

In this chapter

  1. Part 4.1

    How Many Have Stayed Before

    What is my rate of returning guests?

  2. Part 4.2

    A Reason to Return

    What reason am I giving guests to choose this place again?

  3. Part 4.3

    How You Stay in Touch

    How many past guests can I still reach?

  4. Part 4.4

    Guests Who Refer

    How many new guests come from a recommendation?

The reading for this chapter is inside Conan School

This chapter has 4 readings, with case stories and exercises. Chapter 1 of The Empty Night is free to read right here.

Read in Conan School

Chapters of The Empty Night

  1. 1.Is a steady price safe, or quietly costing me?
  2. 2.Does my busiest channel actually pay my bills?
  3. 3.Do guests dislike my room, or my promises?
  4. 4.Do travelers really only come once?
  5. 5.When my best person is off, do guests notice?