Chapter 5

Is walking away early a loss?

Bỏ một khách sớm có phải là thua?

The chapter's question

What signs tell me I should stop here?

Big idea

Disqualifying a poor-fit opportunity early is the fastest way to raise your close rate.

In this chapter

  1. Part 5.1

    Three Reasons to Walk

    What would make me stop pursuing this?

  2. Part 5.2

    How to Decline Well

    How do I say no and keep the relationship?

  3. Part 5.3

    The Cost of Hanging On

    What does keeping a dead opportunity in the pipeline ruin?

  4. Part 5.4

    Recording It for Later

    For someone who is not a fit right now, what do I record and when do I return?

The reading for this chapter is inside Conan School

This chapter has 4 readings, with case stories and exercises. Chapter 1 of The First Conversation is free to read right here.

Read in Conan School

Chapters of The First Conversation

  1. 1.Must a good first meeting end in a sale?
  2. 2.Do buyers tell the truth about what they want?
  3. 3.Why do urgent problems keep getting postponed?
  4. 4.Is asking about budget early too pushy?
  5. 5.Is walking away early a loss?