Chapter 4

Is asking about budget early too pushy?

Hỏi chuyện ngân sách sớm có làm mất lòng khách?

The chapter's question

When do I ask about the decision-maker and the budget?

Big idea

The two hardest questions get more expensive the longer you wait to ask them.

In this chapter

  1. Part 4.1

    Asking Without Awkwardness

    In what words do I ask those two things?

  2. Part 4.2

    Who You're Talking To

    Is this person the decider, an influencer, or just looking?

  3. Part 4.3

    Where the Budget Sits

    Which of their budgets does this sit in?

  4. Part 4.4

    When There's No Budget Yet

    No money now does not mean no purchase, where is the difference?

The reading for this chapter is inside Conan School

This chapter has 4 readings, with case stories and exercises. Chapter 1 of The First Conversation is free to read right here.

Read in Conan School

Chapters of The First Conversation

  1. 1.Must a good first meeting end in a sale?
  2. 2.Do buyers tell the truth about what they want?
  3. 3.Why do urgent problems keep getting postponed?
  4. 4.Is asking about budget early too pushy?
  5. 5.Is walking away early a loss?