Chapter 3

Is rejection where I learn the most?

Bị từ chối có phải lúc tôi học được nhiều nhất?

The chapter's question

What is the latest rejection I received telling me about which stage of my process?

Big idea

Early objections are data; late objections are usually a sign we ignored that data.

In this chapter

  1. Part 3.1

    Your Last Rejection

    What was the most recent rejection about?

  2. Part 3.2

    Which Step It Points To

    Which step does that rejection expose as broken?

  3. Part 3.3

    Real and Polite Objections

    Which sentence is the real reason, and which is just a polite no?

  4. Part 3.4

    Your Four Most Common

    What are the four objections I hear most?

The reading for this chapter is inside Conan School

This chapter has 4 readings, with case stories and exercises. Chapter 1 of The Second Call is free to read right here.

Read in Conan School

Chapters of The Second Call

  1. 1.Am I selling to the decider, or the easiest contact?
  2. 2.Do they want my product, or an escape from pain?
  3. 3.Is rejection where I learn the most?
  4. 4.Is my list a pipeline, or a wish list?
  5. 5.Is closing the deal really the end of selling?