Chapter 5

The metric went up, but did users gain anything?

Chỉ số tăng, người dùng có được gì không?

The chapter's question

Is there a way to push my number up without users benefiting at all?

Big idea

When a metric becomes a target, people find ways to push it without doing better.

In this chapter

  1. Part 5.1

    Counter Metrics

    Which counter-metric must accompany the main one to stop gaming?

  2. Part 5.2

    Notification Spam

    More notifications raise app opens, but what goes down?

  3. Part 5.3

    Individual Targets

    How does tying metrics to individual bonuses change behaviour?

  4. Part 5.4

    Changing the Metric

    What signs show it is time to change the guiding metric?

The reading for this chapter is inside Conan School

This chapter has 4 readings, with case stories and exercises. Chapter 1 of The Monday Morning Number is free to read right here.

Read in Conan School

Chapters of The Monday Morning Number

  1. 1.Can one number really steer the whole team?
  2. 2.The numbers are right, so why is our conclusion wrong?
  3. 3.Do more charts really make a clearer dashboard?
  4. 4.Do we review numbers to decide, or to nod?
  5. 5.The metric went up, but did users gain anything?